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Magazines

Revue Française du Marketing 1999 (N. 171)

Pour que ce numéro spécial soit aussi complet que possible, nousavons souhaité proposer au lecteur plusieurs pistesde réflexion concernant l'analyse et la gestion de l'interface et des moments de vérité. Dans cette...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 1999
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Citation

, A. (1999a, January 01). Revue Française du Marketing 1999 (N. 171). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-171-


Magazines

Revue Française du Marketing 1998 (N. 170)

Aujourd'hui, les grands thèmes évoqués seront: la perceptiondu Prix, les pratiques de la Distribution, le parrainage sportif comme Communication. Mais ces décisionsclassiques du marketing se trouvent entrelardées,passepoilées,...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998
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Citation

, A. (1998a, December 01). Revue Française du Marketing 1998 (N. 170). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-170-


Magazines

Revue Française du Marketing 1998 (N. 168/169)

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}C'est la première fois que la Revue française du Marketingconsacre un numéro...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1998
×

Citation

, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-


Magazines

Revue Française du Marketing 1997 (N. 164)

Un second numero special, et vos nombreux articles a venir permettront de remplir les blancs et peut-être de completer cette approche un peu systématique par deux autres angles d'attaque: -Les secteurs ou le marketing montre des tendances...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 1997
×

Citation

, A. (1997a, April 01). Revue Française du Marketing 1997 (N. 164). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1997-n-164-


Research reports

Pharmaceutical marketing research (French)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-french-


Research reports

ICC/ESOMAR international code of marketing and social research practice (French)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
May 3, 1995
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Citation

B.V. and B.V. (1995a, May 03). ICC/ESOMAR international code of marketing and social research practice (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-french-


Research papers

Caruso (French)

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993
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Citation

Auliard, O. (1993a, September 01). Caruso (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/caruso-french-


Research papers

Measuring satisfaction (French)

In the automobile market, there is a close link between user satisfaction with products and after-sales services and brand loyalty. It is therefore not surprising that besides regularly programmed tracking studies on product satisfaction and the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Daniel Bachelet
September 1, 1992
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Citation

Bachelet, D. (1992a, September 01). Measuring satisfaction (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-satisfaction-french-


Research papers

A new job for marketing people (French)

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991
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Citation

Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-